FROVI SHOWROOM
DESIGNER
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Frövi
PRODUCT
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LOCATION
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Chicago, IL
PHOTOGRAPHER
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Soelberg
BEST OF SHOW CONTENDER
We were thrilled to be a part of Frövi designer Matthew Coules’ vision for their 2023 NeoCon showroom. With the intention to submit for Best of Show award, Coules prepared a moving visual landscape to keep showgoers intrigued while navigating the space. Printed MUTO walls and minimal Slatz walls complimented a combination of warm neutrals and bold cool tones in furniture evolution.
Make It Cool. Make It Quiet.
Lines and shapes lead the way.

The minimal yet impactful influence of Slatz wall panels creates memories.


WORKING WALLS
Not only beauitful walls, but functional walls. MUTO Slatz and MUTO Print provided acoustic relief for an otherwise crowded and busy sapce.
Make It Cool. Make It Quiet.


Bold graphics inspired by
Tom Dixon lighting .
Do you know Frövi?
A British Brand Est. 1976.
Crafting innovative design since 1976, we’ve honed our skills to produce distinctive furniture, by expert British craftsmen. Every one of our new products is designed in-house from the ground up.
We’re a talented team of creative thinkers, trend spotters, pattern makers, metal workers, wood crafters, seam stitchers and comfort testers.
Frövi designs and manufactures furniture using a variety of materials and techniques, both traditional and innovative, producing that distinctive Frövi style.
From its humble beginnings in a garage in Pinner (Middlesex),
Frövi was formed by Grandpa Dunham, an architect by trade.
Mixing materials to make spaces more.

