Custom Texture Panels with SOEL

Custom texture panels add drama, excitement and a touch of ‘personal’ to each project. At Soelberg Industries we thrive on creativity and innovation and thank the team at VCBO, our local sales rep and Artistic Mill for letting us participate in this project. See the dream come to life. Kyra Bell, Kai Ton and Blake Powers of VCBO Architecture had a very distinct vision for their Intermountain Healthcare feature wall. Together with the knowledge of our sales representative Tanya Keating and the expertise of Mary Nielsen of Artistic Mill, VCBO presented their concept. After a...

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Find a rep and select Samples

Soelberg Industries offers a wide variety of design options and samples. Begin by browsing our texture solutions. After you have selected the pattern that is just right your next project, check out the full range of finish options to truly customize our product to your desired appearance. Next, contact your local rep who will assist you in ordering the texture patterns and finish swatches you need for you next client presentation. We make designing...

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Experience Texture

Curtis Smith uses his ingenuity to develop a theater design that creates an unforgettable experience in texture. By addressing design and aesthetic with an emphasis on function, he utilizes texture panels to serve as both. Using Piastra planks as the screen surround, Smith strategically installed various planks with velcro to be easily removed to access wiring. Similarly, he incorporated the speakers into the ceiling paneling to emphasize sound while not losing his design intent. See more of this and other theatre...

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Happy Thanksgiving

Surround yourself with this Thanksgiving with all that you are thankful for. We consider each of your a part of our family. Happy Thanksgiving.

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Contest Winners

We thank each of you for your participation in our first annual 2015 Installation Contest. We love the way you have used texture and look forward to your new design perspectives. Stay tuned for new products and texture options to come. Thanks.

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Soelberg Industries’ Sosta on Interior Design

Our Solid Surface Sosta pattern made the “27 Products” line up that are “Setting the Standard for Kitchen and Bath” on Interior Design. Check out the full slide show.

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One Week Left to Enter…

The deadline for our 1st Annual Installation Contest is but a week away. Don’t miss out on your chance to submit your installation photos and win CASH prizes. See contest rules and regulations. Hurry. Enter NOW.

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Happy Independence Day

Happy Independence Day. Oh, say can you see by the dawn’s early light What so proudly we hailed at the twilight’s last gleaming? Whose broad stripes and bright stars thru the perilous fight, O’er the ramparts we watched were so gallantly streaming? And the rocket’s red glare, the bombs bursting in air, Gave proof through the night that our flag was still there. Oh, say does that star-spangled banner yet wave O’er the land of the free and the home of the brave? On the shore, dimly seen through the mists of the deep, Where the foe’s haughty host in dread silence reposes, What is...

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Follow us on Instagram

Let’s get Social! Follow us on Instagram to find out the latest and greatest and see what interests us. @soelbergindustries.

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We found SOEL at NeoCon 2015

NeoCon 2015 was a huge success and we want to thank Mayline Furniture, Dirtt, Indiana Furniture and La-Z-Boy for their use of our products in their showrooms. Mayline featured our Striscione pattern finished in Portuna Light laminate in their entry way and throughout the showroom with accent panels inserted into their furniture units of Corda in Solids Surface Acquaeous core color. Thanks Mayline. Indiana Furniture chose to brand their showroom panels using the Gemma pattern to showcase their logo. They selected the Elemental Silk finish to compliment their color story and highlight their...

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Check out Soelberg Industries in HD Magazine June Issue

Get to know Soelberg Industries’ past, present and our future from President Steve Soelberg featured this month in HD Magazine.

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NEOCON 2015 – Plan your schedule

It is time for NEOCON again and it is time to plan your schedule. We have the pleasure of partnering with a few showrooms and invite you to come and see.

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Coronado Renovation by Luke Hanson

Designer Luke Hanson shows just us just how impactful Statua can be in this San Diego Coronado renovation. Ordered in raw material to be mitered to wrap the wall with two returns, the organic lines of Statua take you from inside the condo right out to the balcony to the ocean view.

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The Talk Friday Finds feature Legno texture panels

CBS’s The Talk weekly segment “Friday Finds” features the latest in fashion, skin care, exercise and beauty. And last week, they showcase all their products with the help of Legno by Soelberg Industries. Click to see the clip. The show aires Monday thru Thursday at 11AM PT and is taped in front of a live studio audience. Geared towards motherhood and parenthood, with celebrity interviews and a cast consisting of Julie Chen, Sheryl Underwood, Aisha Tyler, and Sharon Osbourne, CBS’s The Talk is your go-to for advice, info. perspective and LEGNO. In December 2009,...

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New Natura Wood Panels

The Natura Collection now consists of 14 different texture panels and dividers to choose from. Bring the ‘outside’ in and design with Natura.

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2015 Installation Contest

Want Cash? Want to show off your creativity? Then, why not present your interior design projects for a chance to win. We invite you to participate in the first Soelberg Industries Installation Contest. Click on ‘Contest‘ to see all the rules and image requirements. Show off your...

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Wooded Wonders – Natura Texture

We proudly present two amazing Natura installation projects by two inspiring design firms. Quorum Architects, based in Milwaukee, takes the GOLD medal at the ASID Awards for their retail storefront project for Metro Eye. The customer had outgrown their previous space and Quorum stepped up to the challenge to create an edgy and modern retail environement with an elegance that withstands time. With desk facades textured in Nido, from the Natura Collection, and suspended graphic Forbici Divider panels, Quorum Architects tailored this office for an experience unlike any other eyewear...

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Baumann Studios Bold Texture Moves

We want to thank Baumann Studios for their great use of texture in this Solstice Mobile project. They selected Carta in Glacier White for a reception desk facade and Nido Natura panels for a recreation room transforming flats surfaces into 3D...

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Retail Textured Wall Panels

Textured wall panels by Soelberg Industries are your solution for creating a retail experience for customers that cannot be duplicated. Our range of products give you the ability to utilize multiple patterns and finishes to showcase and sell...

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New Ape [ah-pey] textured wall panels

The newest edition to our Elevate Collection of larger-scale, deeper-cut textured wall panels is Ape. Ape [ah-pey] meaning ‘bee’ is the perfect texture pattern to create repetitious form and shape for any interior project. Let the beauty of Ape do all of the design work for you. For design inspiration and ideas, see our latest textured panel installations to find the right solution for your next...

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New Textured Wall Panel – Introducing Fila

Wave panels are the most sought after textured wall panel patterns we offer and we work hard to provide what you want. So, we bring you another, the newest pattern in the Classic Collection: Fila. Contact your local rep to request a sample of Fila and use it to add a little more SOEL to your next project. Also, check back soon to discover the various hardware solutions that will make adding texture to your projects a...

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Sneak Peak – New Pattern: Fila

It’s almost here: Fila from the Classic Collection will soon be available. Stay tuned.

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Soelberg wins Best of Houzz 2015

Soelberg Industries of Orem, UT Receives Best Of Houzz 2015 Award Over 25 Million Monthly Unique Users Rated Top-Rated Home Building, Remodeling and Design Professionals in the United States and Around the World January 19, 2015 – Soelberg Industries of Orem, UT has been awarded “Best Of Houzz” for Design by Houzz, the leading platform for home remodeling and design. The Utah-based manufacturing and design company specializing in texture products was chosen by the more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home...

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Texture your SOEL in 2015

Hello All. Make 2015 the best year yet filled with creativity, innovation and a whole lot of texture. We have goals to bring you the most cutting edge concepts and designs and hope you have goals to use texture products to WOW your customers.

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Welcome 2015 and more texture panels

Psssst… I don’t know if you have heard or not, but 2015 is here. 2014 was full of fun and at Soelberg Industries we anticipate a new year packed with innovation and excitement and of course; a whole lot more texture. Stay tuned for the introduction of new texture panel patterns and many new ways to use them. Because design evolves, texture does to. Stay connected with us to know all of the latest news, new texture pattern launches and updates. Follow us on Facebook, Instagram and Twitter. And….. be sure to sign up for our monthly emails to see the latest and greatest...

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Happy Holidays

We wish each of you Warmest Holiday Wishes this season and hope that you spend time with the people you love and share that love with those around you.

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Small Spaces | Texture Cases | 3 easy steps to create

Creating your own custom texture from Soelberg Industries is as simple as 3 Easy Steps: Step 1: Select your pattern. We offer a wide variety of textures and patterns to choose from. From wave wall panels and sculpted organic lines to graphic repetitions, we have what you are looking for. Step 2: Select your finish. There are no limits to the colors you can choose as all of our products are available in raw material that can be painted onsite, but for the ease and simplicity of a finished panel, select from a wide variety of wood grain laminates, metallics, super mattes, high gloss laminates...

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Happy Thanksgiving

We wish you a Happy Thanksgiving.

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Introducing SUPER MATTE

If your looking for the opposite of a metallic finish with a lot of shine, have we got the solution for you!? With a smooth almost clay-like finish, we introduce 4 new colors that make up the new SUPER MATTE collection. Contact your local sales representative to request a sample to see for yourself why you cannot continue to create without SUPER MATTE.

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Branded Texture Panels

We, at Soelberg Industries, believe in creativity and we feel strongly about providing you with the ability to use our products in a way that best suites your design needs. That is why we offer you the opportunity to customize your texture. We can supply a variety of options when it comes to adding your personal touch, one of which is adding your very own logo We can manufacture most designs. If you provide a drawing in any vector format to include EPS, AI, DWG or DXF file formats, we’ll review and modify to create a beautifully branded wall of texture. We take your logo from...

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Piastra Perfection

Piastra is that texture that really translates from contemporary to traditional and every style in between. From commercial spaces and residential living areas to healthcare and hospitality because of the ease and durability. Why not design with Piastra? Piastra makes any space perfect.

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Coming Soon – New Geo Tiles texture tiles

If you love Casco, Caduta, Riccio, Salita and Volo, you are sure to love the many new Geo Tiles that will be launching soon. Here is a sneak peak of what is to come: puzzle like shapes with sloping and rounded edges that will create the depth, the shadows and the drama you expect from Soelberg Industries. Stay tuned…you will not be...

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Nature is Calling – New texture panels

Yes, autumn brings that sudden desire to get back outdoors before the winter chill sets in and we’re all stuck inside. Nature is calling and we respond by offering you two new Natura Divider texture panels to use to recreate the wondrous elements of nature and tie you over for the long winter months. The Natura Collection of texture panels and dividers is inspired by the rugged outdoors of Utah’s very own backyard and vast and various terrain. With eleven texture patterns to choose from, each is inspired by organic lines and repetitions including waves, circles, hexagons and squares...

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Coming Soon – Natura Dividers

The wait is almost over….and it will be well worth it. Coming soon are new Natura Divider patterns/textures to bring those ‘outside’ qualities inside into your designs while dividing space. Pair them with current Natura texture options to create the organic natural environment we all crave so much. Check back for all of the...

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Texture panels in the entire office

Lindsay Black knows how to create dynamic design that balances the speed of a fast-paced office. From lobby to cubicles and everywhere in between, texture panels replicate the movement and energy needed to keep your employees always on their toes. The Henry Schein office located in American Fork, Utah is the fusion of extravagant design details and conscious, practical and functional spaces. We had the privilege and pleasure of working with Lindsay Black of Commercial Furniture Concepts who is ever-seeking innovative products and concepts. Black afforded us the opportunity to feature our new...

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New Metallic 3D Laminate Options

New Metallic 3D Laminate options are now available. Finishes from our Metallic collection are the most popular because they create light reflection, making each of our texture patterns that much more textural. So, we decided to expand our Metallic Collection with a selection of new, textural Metallic options ranging from Dark Charcoal to Copper to expand your design options. See the full finish collection including these New Metallics and all of the textures to pair them with. Contact your local rep to see the full collection in person and request samples of your favorite colors to...

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Solid Surface Texture Panels

The wait is over. Solid Surface Texture Panels are officially available. With 4 different patterns and 4 different colors to choose from in panel sizes of 30″ x 96″ or 30″ x 120″, Solid Surface Texture Panels are your new texture solution. Solid Surface Texture Panels by Soelberg Industries are the solution for adding texture indoors or outdoors, wet or dry, back lilt to showcase color and translucency or lit from the front to emphasize shadows and depth. Solid Surface core material is ideal for commercial and residential applications because of its resistance to...

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Coming Soon – New Metallic Finish Collection

If you love Elemental Silk, Venus Silver, Shark Grey or Brushed Aluminum, have we got news for you: Our new Metallic Finish Collection will leave you wanting more and more and more metallic. The collection will include Vintage Marquee (featured), Tin Ceiling, Street Sign, Flat Iron, and Lamp Post. Stay tuned for the official release this month.

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Dock Street Flats by ESG Architects

ESG Architects completed their luxurious residential project Dock Street Flats in Minneapolis, MN and we couldn’t be more pleased with how they utilized our Mondo divider pattern. We also want to thank Brandon Stengel of Farm Kid Studios for his beautiful imagery. Check out more of his work. For luxury high-design living, Dock Street Flats is your...

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Sneak Peak

Guess what…the wait is almost over. Here is a sneak peak of what is to come: check back soon for the official release of Solid Surface Texture Panels. Solid Surface is a non-porous low maintenance surface and opens up doors for design opportunities. Light from behind to access translucent properties, or light from the front to enhance shadows and depth. Stay tuned.

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We are your Texture Solution

What do you get when you take One Residence, Two Living Spaces and Three Different Texture Patterns? Don Cash’s vision made real: Soelberg Industries is your Texture Solution. Designer Don Cash’s vision for luxury becomes a reality in this Pepperwood, Utah residence. By incorporating Stillare in Copper Filament, Colare in Wenge, Colare in Brushed Aluminum and Onda2 in Red High Gloss, otherwise flat spaces become dynamic and textural. From barn doors and a fireplace facade in the master suite, to mirrors, cabinet doors and back-lit artwork in a basement bathroom, Soelberg...

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The Design Bureau 100

The Design Bureau 100 is here! Design Bureau magazine releases the inaugural edition of The Design Bureau 100 which features 100 of the most exciting, compelling and visual stunning architecture, interior and design projects. Angelica Henry Design in Scottsdale, AZ showcases their Gilbert AZ residential project featured on our 2014 Catalog. ‘At Design Bureau, we are presented with a staggering amount of stunning architecture and interior design on a daily basis. So much so, in fact, that we cannot begin to fit every deserving project into our bimonthly issues of the magazine. This...

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Soelberg Sighting – Texture at Z Loft Hotel Lobby and Restaurant

Z Loft Hotel located in St. Robert, Missouri recently completed a detailed makeover to include our texture panels in their lobby and restaurant. With a front desk wrapped in Scalpello, who wouldn’t want an extended stay at the Z Loft Hotel? Go check out the texture at Z Loft Hotel. ‘Z Loft Hotel is a contemporary, extended stay hotel located in St. Robert, Missouri, with one simple concept, to serve as your “home away from home.” Intimate, unique, and eco-friendly, Z Loft is St. Robert’s most chic, modern, and luxurious hotel. Nestled in the Ozark Hills, and...

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BSI in Interiors & Sources

BSI recently redesigned their corporate office and showroom and used our Oceano texture panels as the feature wall in the main lobby. The installation came together so well, we used their image to advertise in Interiors & Sources magazine. We thank you BSI for your beautiful images and for using Oceano so...

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St Louis Park by Krech, O’Brien, Mueller & Associates

We want to thank Krech, O’Brien, Mueller & Associates for letting us participate in their St. Louis Park project. The story, the process, the inspiration and outcome is exceptional and we thought no one could explain it better than Krech, O’Brien, Mueller & Associates themselves. For additional info., images, and details, click here. All images and information belong to Krech, O’Brien, Mueller &...

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Be SixFifty Hotel in Toronto

‘Toronto’s most Fresh, Sexy & Chic Boutique Hotel, Be SixFifty Hotel, located in the HEART of the city, just a few minutes walk to Yonge & Dundas square, City Hall, The Eaton Centre, the shops on bloor, the entertainment district and the financial district and Metro Convention Center.’ And, if that isn’t enough to get you there, the lobby features a beautiful custom texture wall by us. Thanks to Robin De Groot of Robin De Groot Design, we had the opportunity of participating in this fun custom project. Robin De Groot wanted the appearance of a large single...

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Talk about Texture

We recently completed a project for a residential theater and are thrilled with the outcome and look at this: talk about Texture. Thanks to Nicole Camp of Detailed Design and McEwan Custom Homes for their combined creative talents. To create the mood, they chose a strategic color palette, intentional ‘mood’ lighting and our Ondata pattern. They have conceived a space that rivals the special effects which will be seen onscreen. Dim the lights, sit back and let the experience begin. Talk about...

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Concrete on Materialicious

We love Materialicious and are you sure you do too. Check out Materialicious for the hottest new projects, products, design ideas and materials presented in the industry. We might especially love Materialicious today because Concrete is featured on the main page. We are so excited about Concrete 3D laminate and the impact it creates on so many different patterns. Look at all of your options. How can you create with...

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Introducing Concrete – New 3D laminate finish

Introducing Concrete: the newest color added to our 3D laminate color collection. Concrete is one of those finishes that really accentuates the ridges and shadows of each pattern to create that sculpted and carved feel. It is available on any of our texture patterns, Piastra planks and even Slab panels of concrete for that cool, minimal and industrial design without the weight of concrete. See the full finish collection including Concrete. Design and Create without the weight. Contact a local sales rep to request a sample and see Concrete in...

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If you missed us at NeoCon 2014

NeoCon 2014 was a huge success thanks to Grand Rapids Chair Co. We had the privilege and pleasure of partnering with Grand Rapids Chair Company featuring Piastra and Falena in their NeoCon 2014 showroom. Check out Grand Rapids Chair for their full collection of chairs and tables. Their products and ours really do go hand-in-hand. We also had the pleasure of meeting many of you and making new friendships. To each of you who attended, thank you for your support. We are already looking forward to next year. Thanks again Dean and...

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